New visions for social impact communications.
THE 5 RULES OF SOCIAL IMPACT COMMUNICATIONS... 1. GO BEYOND RAISING AWARENESS * 2. TELL ENGAGING STORIES * 3. MEET PEOPLE WHERE THEY ARE * 4. CREATE CLEAR CALLS TO ACTION * 5. STEAL FROM POP CULTURE *
THE 5 RULES OF SOCIAL IMPACT COMMUNICATIONS... 1. GO BEYOND RAISING AWARENESS * 2. TELL ENGAGING STORIES * 3. MEET PEOPLE WHERE THEY ARE * 4. CREATE CLEAR CALLS TO ACTION * 5. STEAL FROM POP CULTURE *

Case Studies

Explore our collection of social impact advertising campaigns created by students in Social Impact,  a series of courses taught by CLSI founder Jean Railla in the department of Media, Culture, and Communication at the Steinhardt School of New York University. Designed to inspire creatives working on social and environmental justice, case studies are searchable by the strategy used and the cause addressed. New Collections are added twice a year.

Collection
Strategy
Cause
Clear filters
Telling Stories
Story Matters
Brands for Good
New York, New York!
Past Highlights
Smiles Not Spikes
Covid-19 PSA's
2020 Vibes
New Dreams
Joys and Concerns
Your Next Whip
Political Awareness
Social Media
Communication Strategy
Storytelling
Emotion
Solution-Driven
cognitive science
Guerilla
Surprise
Nostalgia
Visibility
Fundraiser
Experiential
Merch
Incentive
Influencer
Action
Gamification
TBD
Awareness
Community
Social
Art
Activation
Dark Humor
Pop Culture
OOH
Violence Prevention
Sustainable Fashion
Hate Speech & Symbols
Drug Safety & Awareness
Healthcare
Addiction
Gender
Loneliness
Vaping
Cannabis
Public Transportation
Adult Education
Incarceration
Public Space
Worker Rights
Pet Adoption
Community
Safe Sex
Food Waste
Sleep
Menstruation
Fast Fashion
Unions
Deafness
Universal Basic Income
Public Safety
LGBTQ+
Sustainability
Mental Health
Drunk Driving
Racial Inequality
Texting & Driving
#ListenUp
COLLECTION
New Dreams
Deafness
Social
Activation
Awareness