Anti-Defamation League

VIEW PROJECT
CREATIVES
Marielle Mamiye
Paula Tawil
COLLECTION
Telling Stories
CAUSE
Hate Speech & Symbols
CLIENT
Anti-Defamation League
STRATEGY
Art
Awareness
SEMESTER
Spring 2024
DESCRIPTION

This strategy for the Anti-Defamation League takes hateful art and information, and completely transforms its intention and influence.  The plan connects the organization with Gen Z audiences on Instagram and Twitter and offers educational content on Judaism and Jewish culture. By using first-hand storytelling, personal narratives, and transformative art to humanize the experiences of those impacted by anti-Semitism, this strategy emphasizes and upholds the diversity and resilience of Jewish communities.

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