This speculative ad campaign for Levi's encourages audiences to repurpose and reuse their denim.  The target audience is Eco-conscious Gen-Z and Millennials looking to reduce their footprints and support sustainable, regenerative brands. To drive actionable change, Levi’s hosts free, public workshops at select tailor locations across the U.S. These workshops include lessons on tailoring basics, repurposing denim, and designing new items from scratch.