Problem: The Green Energy Revolution is expected to displace 1.7 million fossil fuel workers in the US in the ten years. Meanwhile, green energy companies need workers but these jobs are not in the same geographic as the ones they are replacing.

Solution: "Relocate On US" incentivizes coal workers to transition to Green Energy by funding their relocation. This fictional campaign for the job placement company Indeed.com, has the potential to build Indeed's brand loyalty while creating a viable pathway for displaced workers to launch new careers.