NYU Amazing Race

VIEW PROJECT
CREATIVES
Greg Corn
Reid Kille
Sofia Kotlyar
COLLECTION
Smiles Not Spikes
CAUSE
Community
CLIENT
New York University
STRATEGY
Gamification
Activation
Incentive
SEMESTER
Fall 2022
DESCRIPTION

How do you create a stronger sense of community among NYU undergraduates, particularly after the isolation of Covid? Gamify it! NYU Amazing Race rewards teams of students for finding clues and solving a series of puzzles across the city. As they collect points, they also learn to experience each other and the city.

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